My WordPress Blog
When you think of businesses and money, you probably think of the big companies that dominate the stock market. That’s natural because they’re highly visible owing to their powerful brands. However, small businesses punch far above their weight in terms of making a tangible, positive impact on the local economies they’re a part of. Why? […]
Organizing a nonprofit event can be an incredibly rewarding experience. Not only do you get to the opportunity to involve yourself with your own community, you also get the opportunity to help a sincerely good cause. But what is often overlooked about nonprofit events is that they take a lot of effort to be effectively […]
What do sex, chocolate and donating to charity have in common? They all affect the area of the brain that is responsible for fulfilling cravings for things like food and sex. But food and sex aren’t the only things that “light up” that area of the brain. It turns out donating to charity has the […]
If you ask anyone with substantial experience in the nonprofit sector, they will be sure to tell you that volunteers are the lifeblood of running an organization. Volunteers make it possible for nonprofits to accomplish their long-term missions and also increase their reach to a wider audience. Convincing people to give up their limited […]
Watching or reading the news can be downright depressing. War. Terrorism. Famine. Grinding poverty. Crime. Climate change. Pollution. The extinction of species and endangerment of others. Sex trafficking. Okay, I’ll stop. But sadly, I could go on. So, what’s the answer? Hiding your head in the sand won’t make it all go away. And no, […]
Many non-profit organizations rely on volunteer labor to keep running, but retaining volunteers is notoriously difficult. They’re not being paid, the position is always a lower priority than a full-time job, and people too often end up feeling unfilled. Fortunately, a little effort can go a long way in making volunteers want to stick around. […]
More and more businesses are giving away money to make money. Sounds counterintuitive, right? Actually, it’s a shrewd business decision. The key, however, is to donate the money to charity. Donating will help your company benefit externally and internally. External benefits Good PR Donating to local non-profits and causes fetches great public relations and your business […]
Your non-profit relies on volunteers to provide direct services, help raise funds, promote campaigns, and more. Volunteers come from many walks of life, so organizations need a multi-pronged strategy for recruiting. But are you making the most of social media? In the U.S., 70 percent of people use at least one social media platform. If […]
If you want to help those less fortunate than you, donating money to charity is an obvious choice. But for most people, deciding to donate is the easy part – deciding where to donate is much harder. There are over 1.5 million non-profits in the U.S. alone, and it’s impossible to know what’s going on […]
When it comes to mutually beneficial relationships, cause-related marketing (CRM) definitely takes the cake. The term was coined in 1983 by American Express to describe its campaign to raise money for restoration work on the Statue of Liberty. American Express donated 1 cent toward restoration every time someone used its charge card. The campaign raised […]